I've been thinking a lot about the value of specialists. Specialists are people with the greatest knowledge in their particular field. It is the specialist, not the generalist, that focuses his/her efforts to get to the bottom of something and/or produce something truly remarkable. The work of a specialist is in the nuances.
A perfect example of the specialist gone awry (to me) is The Cheesecake Factory. I hate The Cheesecake Factory! I presume I would have loved the original cheesecakes made by the family matriarch in the 1950s. Hell, I might have even written about them in this very blast. However, rather than sticking to its knitting, it has an expanded menu that includes over 250 items. How can a restaurant produce 250 items, let alone 5 items, well? They can't! Don't think they need my business, however, as their annual revenue is ~$2.1 Billion!
In this week's Loupe, I am searching for the ultimate specialists --- those who take one thing and do it the best!
DJI Mavic Pro Drone
Drones, we've all heard of them but what really is the deal? Do I want one? Do I need one? Me being me says, duh yes! DJI is a company dedicated to making the best designed and manufactured drones for both professionals and consumers. They even make drones utilized by cinematographers who make the highest budget movies. As such, they used their extensive knowledge to make a consumer-oriented version (less expensive) that is the best on the market. I was first introduced to the miracle of these drones by fellow Louper and brother-in-law Neil R. Through your smartphone, you can control this sophisticated drone and take amazing pictures from above. The battery lasts up to 27 minutes and the unit flies up to 65 KM/hour with a control range of 7 KMs. You don't have to worry about losing/crashing it (Louper Evan L.) as it has active obstacle avoidance, a low battery return feature, and it is programmed to come back to exactly where it was launched from. This device is truly incredible and this company does it the best ... ahhh the beauty of specialization!
Following in the footsteps of the opening of Sugarfish, Chef Nozawa just opened spin off KazuNori, a HANDROLL ONLY restaurant on West 28th Street. If you want sashimi, sushi, or even an inside out cut roll, you better go elsewhere. This is an extreme example of specialization (with a very limited menu), but believe me, there is plenty to devour. As a result of such a narrow menu, Chef Kazunori Nozawa has perfected the seaweed (crispy & warm), the rice inside (temperature & texture), and the fish (10 kinds only). The attitude here is ... you can't always get what you want, but you get what you need. The restaurant only opened at the beginning of March, and I was alerted of it existence by fellow Louper Wendy M. They don't even have their liquor license yet, so bring plenty of sake and beer!
Martone Cycling Co.
I know it is hard to think about cycling in Winter, particularly during a Noreaster! However, Spring (and Summer for that matter!) is just around the corner and you need to get off the subway, out of the Uber, and get some fresh air! Martone Cycling Co. is your (chic) bike solution. They are experts in making bikes in eye-popping outrageous colors and that's all they do. These bikes are perfect for the urban commuter and the leisure rider alike. They are exceedingly stylish, and I had bike envy the first time I saw one parked in Miami. They are comfortable to ride and even have a gear system that adjusts based on how quickly you are traveling. All the bikes have the distinctive red chain. Let's hope this company doesn't branch out into other directions, although I probably would be interested in a Martone car if they made one!