I have a terrible sense of direction (also known as directionally challenged). I am not sure if I don't pay attention to where I have been, have a broken internal compass, or some other unknown ailment, but something is wrong. The introduction of GPS technologies (Waze and Google Maps) have disproportionately benefited me, as I can now arrive from point A to point B. Ask my wife about the famous 5-mile Pebble Beach/Monterey Penninsula drive (supposed to be the 17-mile drive if I hadn't accidentally turned off the clearly marked road), or always being lost in the West Village. The reality of living on a sphere (Earth) is that any and every direction is relative to where you are --- the key is context. If you and I are in Central Park in NYC and want to go East, we head to the UES; however, if you and I are on Long Island and speak about heading East, we are most likely referring to somewhere in the Hamptons (perhaps East Hampton or Montauk). Stay with me ... now Imagine having the same conversation with the same person at JFK International Airport ... Asia of course! You get the point. In this week's Loupe, I introduce you to some surprising Finds in surprising directions!
This New Orleans-based and family-run company was founded in response to the following question, "Why do we need to wrap ourselves in chemically-treated plastic to workout, run, or enjoy being outside?" Thus, they set out to effectively replace synthetic Polyester with natural Rayon produced from Bamboo. The result is a very soft performance fabric that you want to wear. They make apparel for active lifestyles, including running, tennis, yoga, and golf (for the less active). TASC produces environmentally friendly and performance based apparel, so it is safe as well as refreshing for you now to take the plunge and step out of your Lululemon uniform! Their work is gaining recognition as they made the official apparel of this year's US Open at Erin Hills. I want to thank Brad K. (Wrongfork Seal of Approved) who introduced me to this new and growing brand.
A new entrant to the Far East is Ishikawa, run by Sushi Master Chef Don Pham. This young gun earned his stripes at O-Ya (originally in Boston and now in Turtle Bay) and is a Vietnamese New Yorker who grew up on the UES from the age of 12 on. Sit at the sushi bar and enjoy the fish, the preparation, and the conversation with Chef Pham and other patrons. You can choose either a 12 or 15-course Omakase, and you won't be disappointed. The fish and preparation are unique and awesome!